Is My Content Safe? | Vero vs. Instagram vs. Facebook

Vero is the latest social networking app causing thumbs to twitch worldwide as we share pictures and videos of our wonderful lives with others.

Already, it's experienced such a huge influx of new users that the app has been experiencing problems as their servers struggle with the load. We're all curious to see what the fuss is, and more and more we are afflicted with the fear of missing out. 

It seems what makes it so great is its use of a chronological order of displaying posts (compared to Facebook and Instagram's 'clever' algorithms). It also promises to be ad free.

But one area that it has come under criticism, particularly from creatives, is in relation to its use of your content.

The following post will compare the terms of use in relation to your content across Vero, Instagram and Facebook. I am in no way claiming to be an expert in any of this, the aim is simply to post them here for you to have a read and compare. So let's do this!

VERO

3. User Content Ownership and License  
As between you and Vero, you retain any and all right, title and interest in and to the User Content you create, post, or otherwise make available through the Service. We claim no ownership rights over your User Content. 

In accordance with your choice of the privacy settings offered by the Service, by posting or otherwise making available any User Content on or through the Service, you hereby grant, and you represent and warrant that you have all rights necessary to grant, to Vero a limited, royalty-free, sublicensable, transferable, perpetual, irrevocable, non-exclusive, worldwide license to use, reproduce, modify, publish, list information regarding, translate, distribute, syndicate, publicly perform, publicly display, make derivative works of, or otherwise use your User Content, including (without limitation) your name, voice, and/or likeness as it is contained within your User Content, in whole or in part, and in any form, media or technology, whether now known or hereafter developed. This license is being used by Vero solely as necessary to provide the Service, and for such other limited uses identified in our Privacy Policy. This license is not being used by Vero to sell your User Content to third parties or otherwise profit off of your User Content in any way unrelated to Vero providing and promoting the Service, and it does not give Vero any rights to own your User Content or limit your ability to use your User Content however you wish outside of the Service. 

You also hereby grant each User of the Service a non-exclusive license to access your User Content through the Service, and to use, reproduce, distribute, display and perform such User Content as permitted through the functionality of the Service and under this Agreement.

You reserve all rights to your User Content not expressly granted in this Agreement and in our Privacy Policy, and no right or license in your User Content is granted to Vero, except as expressly set forth in this Agreement and the Privacy Policy. If you have any questions about this Section 3, please contact us at legal@vero.co.

(View full Terms of Use here).

INSTAGRAM

Instagram does not claim ownership of any Content that you post on or through the Service. Instead, you hereby grant to Instagram a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service, subject to the Service's Privacy Policy, available here http://instagram.com/legal/privacy/, including but not limited to sections 3 ("Sharing of Your Information"), 4 ("How We Store Your Information"), and 5 ("Your Choices About Your Information"). You can choose who can view your Content and activities, including your photos, as described in the Privacy Policy.

(View full Terms of Use here).

FACEBOOK

Sharing Your Content and Information

You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings. In addition:

  1. For content that is covered by intellectual property rights, like photos and videos (IP content), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.

(View full Terms of Use here).

COMPARE THE ACTUAL STATEMENTS:

Vero:
...you hereby grant, and you represent and warrant that you have all rights necessary to grant, to Vero a limited, royalty-free, sublicensable, transferable, perpetual, irrevocable, non-exclusive, worldwide license to use, reproduce, modify, publish, list information regarding, translate, distribute, syndicate, publicly perform, publicly display, make derivative works of, or otherwise use your User Content, including (without limitation) your name, voice, and/or likeness as it is contained within your User Content, in whole or in part, and in any form, media or technology, whether now known or hereafter developed. 

Instagram:
...you hereby grant to Instagram a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service...

Facebook:
...You grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License).

CONCLUSION

So what's the conclusion? As I said, I am no expert in copyright laws! But I think we all need to make sure that as creators of content, we are aware of the terms of each platform we post and share our content on. By posting content on these platforms, we grant all three a non-exlusive right to use that content. It makes me nervous to read that Vero can make derivative works of my content without giving any credit to me as the original creator; but I also think I would be deluding myself if I think other platforms can't do the same... 

So over to you! What do you think? I'd love to know your feedback - and if you're going to use Vero too! 

P.S. You can find me on Vero, just search for Katherine Appleby. ;) 

 

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